TUESDAY, FEBRUARY 15, 2005
THE QUOTES
"Men are generally idle, and ready to satisfy themselves, and intimidate the industry of others, by calling that impossible which is only difficult."
--Samuel Johnson, Life of Boerhaave
"I'm worth more than $50,000 in today's dollars to brand managers."
--Jeff Belle
For complete article from which this quote was taken see first site-seeing link below.
THE QUESTIONS
Ask 'n Answer
What is the definition of customer service in your organization? Who knows about this definition?
Do customers agree it satisfies their needs?
THE STATS
As time constraints and an aging population grow, a number of businesses are making house calls--and business is good.
- Combined weekly work hours for dual-earning couples with children rose 10 hours a week (from 81 hours in 1977 to 91 hours in 2002).
- Number of people 65 and older increased from 31.2 million in 1990 to 35 million in 2000.
- Plant expert makes horticulture house calls for $75 an hour,
- Doctors are making house calls again (with portable x-ray machines).
- A Geek Squad specialist from Best Buy comes to the customer's home to do such tasks as setting up a wireless home network or dealing with a computer crash.
- Senior-care pharmacists make house calls.
- Private chefs drop off prepared dinners.
- Custom Christmas and Creative Decorating service decorate homes for the holidays.
--USA TODAY
.....................................................................................................
The lifetime value of brand loyalty may be much greater than you ever considered. Consider this new twist to brand loyalty.
- The author of the article from which this information was taken calculated that if he consumed two Cokes a day for the rest of his life (46 years) he would spend $18,332.26 on 402,960 fluid ounces.
- Coke now views market share by the percentage of your daily fluid intake: given that the average person requires 72 ounces of liquid per day, Coke now represents 2 of these ounces globally.
- The goal set by the late CEO Robert Goizueta is 4 fluid ounces. That equals to 5.6% of your daily liquid needs.
--Fast Company
For complete article from which these stats were taken see first site-seeing link below.
SITE SEEING
Read about the lifetime value of brand loyalty.
What are the best jobs to pursue for the next five years? Take a look and see.
Reproduction for publication is encouraged, with the following attribution:
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His two books, "Why Should Someone Do Business With You... Rather Than Someone Else?" and "Would You Work for You?" are available in bookstores everywhere, published by Addington & Wentworth Inc.
|