TUESDAY, DECEMBER 21, 2004
THE QUOTES
"If there is a single quality that is shared by all great men, it is vanity. But I mean by 'vanity' only that they appreciate their own worth. Without this kind of vanity they would not be great. And with vanity alone, of course, a man is nothing."
--Yousuf Karsh
"What on earth would a man do with himself if something did not stand in his way?"
--H.G. Wells
THE QUESTIONS
Ask 'n Answer
How memorable is your marketing in your customers' minds?
What can you change/improve/adapt to make it memorable for the longer term?
THE STATS
Do you remember all of the top ten U.S. jingles of the 20th Century? If so... sing along.
- You Deserve a Break Today (McDonald's)
- Be All That You Can Be (U.S. Army)
- Pepsi Cola Hits the Spot
- M'm, M'm, Good (Campbell's Soup)
- See the USA in Your Chevrolet
- I Wish I Was an Oscar Meyer Weiner
- Double Your Pleasure, Double Your Fun (Wrigley's Gum)
- Winston Tastes Good Like A Cigarette Should
- It's the Real Thing (Coca-Cola)
- Brylcreem--A Little Dab'll Do Ya
--Advertising Age
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America's food habits are constantly changing. For years market researchers have been tracking eating and dieting behaviors--the results may surprise you.
Where we eat...
77% at home (prepared and consumed at home, carried from home, eaten in someone else's home).
Eating out...
Average number of meals annually per person.
|
Take out |
|
|
1994 |
2004 |
|
72 |
117 |
|
On-premise dining |
|
|
94 |
83 |
On the side...
Percentage of in-home suppers that have the following as a side dish.
|
|
1993 |
2004 |
|
vegetables |
31.5% |
25.6% |
|
potatoes |
19% |
16% |
|
salads |
13.7% |
10.5% |
|
breads |
9.8% |
6.9% |
--NPD Group/USA TODAY
For more information on America's eating habits see first site-seeing link below.
SITE SEEING
Read the press release about how Americans are eating.
A great read for the beginning of a new year. Executive Summary of a Harvard Business School Publishing Virtual Seminar presentation by Professor Rosabeth Moss Kanter.
Reproduction for publication is encouraged, with the following attribution:
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His two books, "Why Should Someone Do Business With You... Rather Than Someone Else?" and "Would You Work for You?" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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