TUESDAY, JANUARY 18, 2005
THE QUOTES
"It is not the strongest of the species that survives, nor the most intelligent,
but the one most responsive to change."
--Charles Darwin
"The greatest risk is not to take any risks."
--Patrick le Quement, Design Chief, Renault
For more on innovation see first site-seeing link below.
THE QUESTIONS
Ask 'n Answer
How are you responding to change in your business?
How do you generate "buzz" about your business/product?
THE STATS
According to this recent survey of businesses from around the world, executives are markedly less optimistic than they were a year ago. Questioned about their hiring plans, respondents indicated the change they expected to their workforce in the next six months as:
- 37% expect an increase in workforce
- 43% expect workforce to stay the same
- 16% expect a decrease in workforce
- 4% don't know
When asked how much increase was anticipated:
- 71%, 0-10% increase
- 21%, 11-25% increase
- 6%, 26-50% increase
- 2%, >50% increase
--McKinsey & Company, Inc.
To read the complete survey see second site-seeing link below.
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What is it about a brand that generates recommendations? It seems that consumers seem to recommend particular brands because they are very involved with a particular category. In a recent study:
- 42% of those "very interested" in cars and driving recommended one of the automotive brands measured. (Compared to 25% of the general population).
- 75% of those "very interested" in computers, electronics and gadgets recommended one or more of the technology brands. (Compared to 66% of the general population).
- 27% of those "very interested" in the Internet recommended at least one of the Internet media listed. (Compared to 9% of the general population).
The other criteria to elicit recommendations is to have consumers who "really like" the product.
- 34% of consumers who "really like" brands frequently recommend them. (Compared with 29% who "regularly use/own/watch" them).
--Womma (Word of Mouth Marketing Association)
SITE SEEING
A thought-provoking article on stimulating innovation in your work environment.
A global survey about executive confidence.
Reproduction for publication is encouraged, with the following attribution:
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His two books, "Why Should Someone Do Business With You... Rather Than Someone Else?" and "Would You Work for You?" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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