Elements of an effective message explained.
What makes a message effective? Is it the content? Is it the structure? Find out here.

Elements of effective subject lines explained.
Your email's subject line is a one second opportunity to spark an emotional or intellective curiosity response that will get your message opened.

Elements of effective editing explained.
Your email message gets opened. How well is your message written? Are there spelling mistakes, grammatical errors or is your content clear? Lets take a look at some possible problems and the solution.

Elements of effective audio explained.
Using audio naratives on your website is a great way to communicate a message personally. This article explains how to do it right and inexpensively

How to make a better life.
Benjamin Franklin is by far one of the most influential people in history. He understood life and his 13 Virtues are a great way to begin understanding why he was so successful.

How to make good decisions.
A friend of Benjamin Franklin, Joseph Priestly (the chemist who is known for his discovery of Oxygen), asked him for some advice. Rather than giving advice, Benjamin Franklin shared a method on how Joseph Priestly could advise himself using prudential algebra. This is the letter...